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Since 1978, Jacksonville has been celebrating Pride with an annual weekend-long parade and festival that takes place in the historic Riverside neighborhood.

This year’s event marked the 40th Anniversary of the Pride Parade and Festival and was the biggest and best ever.

The event celebrates the local lesbian, gay, bisexual and transgender community and their allies with a fun family-friendly parade and community festival.

River City Pride is the largest and longest-running Pride event in Northeast Florida, attracting attendees from all corners of Florida and Georgia, and White Knight Entertainment was delighted to be involved in this great celebration.

Thousands attended the family-friendly event which took place over two days in October and White Knight helped make the weekend a selfie-tastic success.

White Knight wanted to help the city in their mission to celebrate together and come together in pride and support for the LGBT community.

Thousands of attendees at the parade and festival were given the chance to come together and capture the joy and fun of the weekend with a selfie at our River City Pride Mirror Booth.

We wanted to capture the spirit of fun and community that River City Pride represents and the immersive photo experience proved the perfect way to do so.

Young and old stepped up to the Mirror, struck a pose and interacted with each other. The addition of our overflowing prop box encouraged everyone to let their hair down and have even more fun capturing the perfect selfie.

The White Knight Mirror Booth was a great success and helped make the memories of a fantastic weekend last longer as every Mirror Booth user was able to take home a printed picture from the day.

Got an event or product launch coming up? Let White Knight Entertainment give your brand ultimate exposure, contact our creative team for some inspiration today.